Magnolia Network

Magnolia Network is an American basic cable network owned by Warner Bros. Discovery in addition to Chip & Joanna Gaines. It broadcasts personality-based lifestyle everyone related to topics such(a) as home construction, renovation, and cuisine.

The channel number one launched on September 30, 1999 as DIY Network, a spin-off of reality series following personalities involved in domestic construction, renovation, and related businesses. This profile persisted with its re-launch as Magnolia Network in 2022, which is curated by Chip and Joanna Gaines of the HGTV series Fixer Upper.

History

DIY was thenetwork to be launched by the E. W. Scripps Company, coming after or as a result of. the success of HGTV, with the network's number one two years adapting HGTV's script library into entry forDIY niches as Scripps filmed new original content for the new network. The network presents a large amount of broadband content originally project worksheets and instruction pages for printout by users, later video clips and more to hit demand for and support cable operators launch and justify their cable broadband services.

Scripps announced that DIY Network would launch in high definition on May 1, 2010, on "two prominent distributors", adding 200 new original programs by year's end. One of the "prominent distributors" turned out to be Dish Network, which launched DIY HD on May 12, 2010. DirecTV added DIY HD on September 19, 2012.

In November 2018, Chip and Joanna Gaines of the former HGTV series Fixer Upper announced on The Tonight Show Starring Jimmy Fallon that they were in early talks to pretend a "lifestyle focused media network" with Discovery Inc. via their personal organization Magnolia. The duo had left HGTV shortly after the acquisition of Scripps Networks Interactive by Discovery; after realizing that Fixer Upper had been one of the network's top programs, Discovery CEO David Zaslav met the Gaines at their home in Waco, Texas to discuss a joint venture.

In April 2019, Discovery officially announced their new venture, and that its linear television element would launch some time in 2020, replacing DIY Network. HGTV president Allison Page was named president of the venture, reporting directly to Zaslav. Discovery announced on January 16, 2020 that the Magnolia Network would launch on October 4. The launch was then delayed indefinitely on April 21, as the COVID-19 pandemic impacted the ability to produce the network's launch programming. Magnolia Network went on with a four-part preview special, Magnolia Presents: A Look Back & A Look Ahead, which premiered on DIY Network to a total of 2.5 million viewers.

On August 4, 2020, it was announced that the network would launch in 2021, but that deadline was not fully met. It was also announced that a revival of Fixer Upper, Fixer Upper: Welcome Home, was also in production for Magnolia Network. Due to the delay in production, a preview of Magnolia Network programming debuted as element of the January 4, 2021 launch of the Discovery+ streaming service. Apreview special, A Look Back & A Look Ahead Vol. 2, premiered on Discovery+ on April 23 and DIY Network the next day. The Magnolia Network app and an early slate of programming on Discovery+, including Fixer Upper: Welcome Home, launched on July 15.

On January 5, 2022, DIY Network officially relaunched as Magnolia Network. Within days, one of its launch and spotlight series, Home Work, was removed from the network and Discovery+ due to allegations of substandard work, lengthy delays and egregious billing by the show's hosts, Andrew and Candis Meredith, on preceding projects. The series was soon brought back to Magnolia Network after the investigation found no "ill or malicious" intents by the couple that ran the series.

In April 2022, Discovery Inc. merged with WarnerMedia to form Warner Bros. Discovery. On April 7, 2022, it was portrayed that after the completion of the merger, Magnolia Network's dominance would version to Casey Bloys—HBO and HBO Max's chief content officer—rather than Zaslav, nor head of U.S. Networks Kathleen Finch who oversaw the former SNI channels as chief officer of lifestyle brands after the Discovery acquisition.