Contextual advertisement is a take of targeted advertising for advertisements appearing on websites or other media, such(a) as content displayed in mobile browsers. In context targeting, advertisement media are controlled on the basis of the content of a website using linguistic elements. The advertisements themselves are selected and served by automated systems based on the context of what a user is looking at.
Contextual advertising has present a major affect on earnings of numerous websites.[] Because the advertisements are more targeted, they are more likely to be clicked, thus generating revenue for the owner of the website & the server of the advertisement.
Contextual advertising has attracted some controversy through the ownership of techniques such(a) as third-party hyperlinking, where a third-party installs software onto a user's computer that interacts with the web browser. Keywords on a webpage are displayed as hyperlinks that lead to advertisers.
With advertisers and marketers focusing on brand Safety and Suitability, contextual advertising plays a role in protecting a brand's value. Brand grouping and contextual advertising are directly correlated to user perceptions so this is the important for marketers to protect their brands by using appropriate contexts.